Behaviour Change Process
Based on Behavioral Science Principles
Re-Learn
Counter intuitive | Insights
Behavioural Insights
An interdisciplinary team that re-informs us about the decision-making process which prevents or facilitates the intended behaviour.
The following crossdisciplinary areas are used to facilitate deeper and often counter-intuitive learning about cognitive loads, judgment errors, heuristics, meaning-making and other critical aspects of human decision making and behavioural change
Consumer Behaviour Research
Research in Cognitive Sciences
Behavioural Economics & Irrationality
Semiotics Analysis
Design Product & Research
Organizational Behaviour
User Experience. Usability. User Sensitivity
Re-Alter
Design | Choice ecosystem
Architecture
At this stage, our scientists and architects design choice ecosystems aiming to reduce the gap between behaviour at present, and intended behaviour. We use the following strategies and tactics.
Decision Information > Minimize cognitive load
Decision Structure > Order & relative position of choices
Decision Assistance > Tools and techniques
Re-Shape
Strategy | Culture | Future
Finally, the intent is to infuse approaches based on behavioural science in organizations
STRATEGY
Transiting clients and policy makers from a project-based approach, towards behavioural science based decision making
CULTURE
Contribute through the creation of a body of context-based knowledge for the advancement of behavioural science as an area of enquiry
FUTURE
Contribute to, influence, and assess, future relevant issues such as renewable energy, transportation, car-sharing , fin-tech, city planning, ed-tech, sustainability, etc
Re-Learn
Re-Alter
Re-Shape
