In my college days, I had a fascination for ornithology and bird watching.  Nowadays, I love watching wildlife documentaries and reading about primatology in order to observe how much we have in common with our ape cousins, the chimpanzees and bonobos. A globally reknowned, applied Semiotician, Brand Consultant and communications expert.  Founder of Leapfrog Strategy Consulting, co-founder of Semiofest and a member of the Bias Management Board.  Author of the book: Signs, Symbols and Marketing Effectiveness.