Harshit is an MBA in Strategic Marketing and Communications from MICA, Ahmedabad. He works as a Senior Research Manager at BIAS. With a strong belief in the power of qualitative research, he aims to collaborate with brands across industries and help them ground their actions in in-depth understanding of consumer behaviour and various contexts that influence this behaviour. In his free time, Harshit likes to read self-help books, enjoys watching  some bit of parallel cinema especially of Shyam Benegal and occasionally indulges in free style journaling.